Long ago, in 1966, a quiet revolution took place in Trivandrum, also known as Thiruvananthapuram, a small picturesque town located in the south-western part of India. The revolution, called HLL, swept through the length and breadth of the country. It reigned in the alarming population growth and enhanced the quality of life of families in India. A revolution that eventually sparked off many a movement and idea, it brought quality healthcare and prosperity to the doorstep of millions.
The revolution resulted in creating a healthier India, with a record of 189 million couple year protections (CYPs*) during the past four decades.
We call it the Pink Revolution. The revolution, which today, has reached every corner of the country as well as many parts of the world, addressing public health challenges and bringing good health and happiness in its wake.
HLL’s first plant began operations on April 5, 1969 at Peroorkada in Thiruvananthapuram district of Kerala. The plant was established in technical collaboration with M/s Okamoto Industries Inc. Japan.
Today, seven manufacturing plants later, HLL has grown into a multi-product, multi-unit organisation addressing various public health challenges facing humanity. In 2003, when HLL had a turnover of a mere INR 163 crores, it had set its sights on becoming a INR 1000 crore company by 2010. HLL not only surpassed this figure by 2010 but also drew a clear road map to achieve ten-fold growth by 2020.
Now, HLL is a Mini Ratna, upgraded as a Schedule B Central Public Sector Enterprise. The company received the Prime Minister Award for being the best public sector enterprise in India. It is also the only company in the world which manufactures and markets such a wide range of contraceptives. Today, HLL produces 1.316 billion condoms annually, making it one of the world’s leading condom manufacturers, accounting for nearly 10 percent of the global production capacity.
Over the years each of the initiatives taken up by HLL have been aimed at providing quality healthcare to every family. HLL’s ssociate institutions, Hindustan Latex Family Planning Promotion Trust (HLFPPT) and LifeSpring Hospitals, have ensured this to the nation’s underserved and vulnerable populace, at an affordable cost.
With a vast array of innovative products, services and social programmes to meet the country’s healthcare needs, HLL Lifecare Limited is firmly on track, with its motto of ‘Innovating for Healthy Generations’.
HLL continues to make its mark by setting new goals and taking on challenges others often view as impossible.